Keeps going and going and Go, Ovechkin, go go Ovechkin!

 

Energizer Canada Inc. announces endorsement deal with Alex Ovechkin

April 8, 2009 (Mississauga, Ontario)

Just in time for the Stanley Cup™ Playoffs, today Energizer Canada Inc. announced a new sponsorship arrangement with NHL™ superstar Alex Ovechkin. While the full program is gearing up for a Fall 2009 launch, it centers around Energizer’s Ultimate Lithium product *“The World’s Longest Lasting ‘AA’ Battery in High-Tech Devices”

“With our Ultimate Lithium product offering 8X the power of our premium alkaline, it only made sense to partner with The Great #8 as he is the World’s Best Player (in my view)” said Kent Hatton, Brand Group Director of Energizer Canada Inc. “Alex is known throughout the league to play with incredible energy, determination and intensity, a perfect fit with the Energizer Bunny and our Keep Going® brand promise”.

Laurel Walzak, NHL’s Director of Business Development commented “We’re excited about Energizer’s new activation with Alex Ovechkin; it really highlights that the NHL and NHLPA offer sponsors a multitude of platforms, from events to teams to players, that give consumer products great visibility and synergize with brand attributes.”

In further support of the program, Kevin Lovitt NHLPA Director of Corporate Sponsorships stated ‘Alex is having another sensational year, and Energizer will really ‘Capitalize’ on his energy and enthusiasm’.

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