Ovechkin and Reebok in Russia

A new non-standard creative campaign of Reebok-ZigTech started in Moscow in May of this year.



30 6x3(m) billboards were installed in high traffic areas and alongside busy roads. The billboards attract the attention with the bright images of the famous hockey player Alexander Ovechkin running up the stairs in Reebok shoes. The steps are made of bright yellow zigzag luminous line that mimics the shape of new shoe soles.

Reeформа -- playing with the words: reform, form, shape, uniform

энергетик для ваших ног -- energy drink for your legs


Source: adindex.ru/news/releases/2010/06/3/48912.phtml

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