Alexander OvechkinSource: http://www.forbesrussia.ru/node/53934/slide/2
Advertising contracts - $ 3,000,000
The Russian hockey prodigy feels great in North American Hockey League. In January 2008 Ovechkin signed a 13-year contract with the Washington Capitals at $124 mil., becoming the first in the history of the NHL hockey player, who signed the contract for more than $100 million.
The charismatic Russian with a toothless smile slowly settles in an advertising Olympus. Ovechkin has contracts with the manufacturers of the hockey equipment CCM (where he has his own clothing line), Elite Hockey, Hair Cuttery and in April 2009 he had signed a contract with Energizer Canada Inc. He was on the cover of the computer game NHL 2K10. In the fall of 2009 the hockey player became the client of IMG sports agency, that, in particular, worked on endorsements for Sharapova.
Let's compare it with Sharapova...
Advertising contracts - $24 million
The advertising contracts with such global brands as Canon, Prince, Tiffany, TAG Heuer and Land Rover. But her the biggest advertising contract is with Nike: 8-year, $70 million.
Alex Ovechkin is followed by Andrei Arshavin, the striker for English Arsenal ($2.1 mil) and Evgeny Plushenko ($.7 mil).