Ovechkin CCM commercial shoot viral video
From Greg Wyshynski, a.k.a. Puck Daddy, Sept. 24, 2010:
Ovechkin has been a CCM pitchman since 2005, and this video obtained by Puck Daddy is the viral kickoff to a huge marketing campaign for new skates -- the CCM U+ Crazy Light -- being rolled out this fall. It's also fairly amusing, if you like Ivan Drago imitations
In the following clip, a stubborn, prima donna Alex Ovechkin(notes) refuses to remove his skates and causes a commercial director to throw a profanity-laden fit on set.
Ovi says, "Поехали" [Poyekhali] (Let's go)
This phrase or word is famous in Russia because the first man in outer space Yuri Gagarin said it when his rocket went up.