Posted by Puck Daddy
Full transcript here...
"He’s been trying his hardest to try to break a [new Bauer] stick and so far they seem to be indestructible and that makes us all smile."
From the Bauer Blog, Sept. 6, 2011:
"I am very excited to play with Bauer. This is a great step forward for me as a player," Ovechkin said. "I'm also very pleased to work with Bauer to give back to kids in Washington and Russia because that is very important to me and my family."
Ovechkin will be featured in Bauer Hockey's global advertising efforts, including the soon-to-be unveiled Bauer Vapor APX stick campaign. In addition, as an icon in his hometown of Moscow, Ovechkin will play a key role in Bauer Hockey's overall growth strategy in the expanding Russian and Eastern European markets.
"Alex is obviously one of the greatest players to ever play the game and has an unparalleled passion, commitment and desire to win," said Kevin Davis, President and Chief Executive Office, Bauer Hockey. "There are very few athletes in any sport that have his ability to influence players throughout the world and he will be an instrumental partner for us as we look to expand our business in key emerging markets."
In addition to his significant marketing presence, Ovechkin will also work closely with Bauer's product development team to provide insight and feedback into future product direction.
More from aheartofice.tumblr.com: (H/t to BobbyG)
Soon-to-be unveiled Bauer Vapor APX stick campaign with Ovi? That's gonna be really cool!