Here's some investigative journalism :) from Sara Kogod, NbcWashington.com:
Ovi took a break from his all Nike, all the time wardrobe to don a vest that caught the eye of some media members after practice the other day.
When asked about his "I Heart SR" vest, which he wore over a Nike T-shirt, Ovi responded that it was “from Moscow.” A simple answer, but he looked a little sheepish about it, and perhaps with good reason.
Here's the last picture from SR (July 7, 2011):
Soho House style lounge and restaurant offers Moscow’s hippest social scene that requires you be pretty or rich but not a paying member.
Yep, here are Demi Moore and Ashton Kutcher at Soho Rooms' charity event sponsored by Escada, Cartier and Moet. Among the items sold during the auction were ... Alexander Ovechkin's hockey stick, dances with Demi and Ashton.