Unshaved Ovi no more

That's right, you won't have a chance to see unshaved Ovechkin in 2013. Kudos to David Abrutin and IMG, not quite close to Sharapova, but we are getting there. :-)

Dec. 25, 2012. Gillette announced today the signing of a new contract with Russian and world hockey star Alexander Ovechkin, thereby continuing the successful partnership started in 2010.

The athlete will act as an international ambassador of Gillette, the world leader in shaving and grooming for men.

Gillette's ad campaign with Alexander Ovechkin was a great success in the past, and the resumption of cooperation was a logical extension of this partnership. Alexander's confidence in victory, his ambition and courage accurately reflect the nature of the brand, and his outstanding athletic achievements show that for those who have taken a successful start, nothing is impossible. Gillette is hoping for brilliant victories and joint projects in the future sports season starting in 2013, and believes that Alexander Ovechkin is capable to achieve new heights.

Alena Strygina, the brand manager for Gillette: "We love Alexander looks and the incredible success he achieves in his career. Our opinion without a doubt is shared by many. Alexander is a great example to follow, and we are honored to continue working with him. He embodies the core values of Gillette, the leadership, the will to win and an incredible sense of purpose."

Advertising campaign with Alexander Ovechkin will start in January 2013 in Russia with the support of a new collection of Gillette Fusion ProGlide and Gillette Fusion Styler. The campaign includes television commercials, advertisements in the press, online and at the point of sale. It is also planned to continue a number of social projects to support youth sport.

Source: http://advertology.ru/

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