Alexander Ovechkin admitted that for him to work with Gillette in the past two years is a great honor. "The philosophy of Gillette is close to mine," said Ovechkin. It's every morning's successful start and convincing victory. Cooperation with Gillette for me is primarily an opportunity to show by example to every boy that nothing is impossible, and to help them to grow up to real men, strong and courageous."
The ad's voice is trying to mimic the hockey commentator:
"And now Gillette Fusion ProGlide is in the hands of Ovechkin. With the awesome manouver he changes the flow of whole game. One can trace defiant confidence of the inhabitant of the big city. Counter-attack! What is he doing? (next Ovechkin's image in glasses)Here's the ad from Gillette site:
Ovechkin is playing on the territory of the galant intellectual, shhh... the lover of Kafka and long walks... pass... (next Ovechkin's image)
And now he is on the wave of the beach resort. What will be next? Pass to the zone in front of the goalie, shot!
Now, friends, a serious game is starting, the situation is getting hot, few seconds left before the victory, last spurt! Ovechkin undresses everyone and sharply changes his style (Image of Ovechkin now shaved). Here it is, the moment of truth! And... goal!! Sasha, this is your victory!
Gillette Fusion Proglide blah, blah..."
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